STOP THE WATER WHILE USING ME! was launched in 2011... Why? Because we recognized the need to protect water as the basis of life. A decade later, our mission to "SAVE, PROTECT, DONATE WATER" is more relevant than ever. Images of plastic-polluted oceans and dried-up rivers are ubiquitous. We have been able to attract a lot of attention with our brand message. It is even more important to take our far-reaching responsibility as a company seriously. Because we don't just want to save, protect and donate water. For us, sustainability is a holistic issue that begins with the ingredients and ends with the disposal of our product packaging. STOP. THINK. CHANGE. This credo applies to all of us.